2023
The beginning
of Pogona
A year defined by groundwork, building the IT infrastructure, automating core processes, and laying the foundation for what would become a fully-fledged motorsport insurance partner.
While much of the focus was on systems and structure, we were already active in the field, working closely with Renger’s inner circle, friends and family who trusted us from day one.
It was also the year we started to expand beyond the paddock. In partnership with our insurer, we developed the foundation for what would become Variance Insurance—an offering aimed at the high-end market, protecting luxury and leisure assets such as car collections, watches, and art.
Very quickly, a clear pattern emerged: many within motorsport are also collectors, enthusiasts, and entrepreneurs. And they weren’t looking for multiple providers—they were looking for one trusted partner to protect everything that matters.